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Krishnamurthy Sriramesh and Dejan Verčič:
The Global Public Relations Handbook
Expanded and Revised Edition provides an extended discussion on the history, development, and current status of the public relations industry from a global perspective.
Betteke van Ruler, Ana Tkalac Verčič, Dejan Verčič
The latest BledCom book: published in 2008: Responding to the increasing need...